Features
Our customized Social Media Optimzation plan includes:
Facebook
Twitter
LinkedIn
HootSuite
YouTube
Smartphone Apps
Google Reader
Google Analytics
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Tap into your potential audience with a Facebook Business Fan Page. Customers or fans of your company can register to become fans of your company Facebook page – once someone “Likes” your page, updates about your company will be sent straight to his or her news feed.
Create a business account, “Tweet” about your company and interact with fellow Twitterers to spread the word of your product or service.
Use LinkedIn to create a company profile and network with other professionals – we’ll offer advice on how to build up your professional reputation via networking within industry-specific groups and asking for recommendations from clients.
Hootsuite.com is a web-based social media dashboard that allows users to view and update their Facebook, Twitter and LinkedIn accounts from one central application. With our package, you have the option to either manage each social media account individually or set up a HootSuite account to track all three at once.
Why HootSuite?
Convenience – Want to inform your customers about an event, but don’t have the time to log into each individual account? With Hootsuite, you can send the same update to all of your social media outlets at once.
Pre-scheduled updates – Hootsuite offers the ability to schedule Facebook posts and Tweets ahead of time. (Useful when you want to promote an event, but are too busy the day of for social media.)
Keep in mind:
If you set up HootSuite, you can still access your accounts from Facebook, Twitter, and LinkedIn – Hootsuite is just a way to consolidate and update multiple social media outlets at once.
If you don’t have an iPhone, you cannot use the Facebook mobile app to update your fan page from your phone – if you opt out of using the desktop application, consider installing the Hootsuite mobile app to easily update your Facebook page and Twitter account on the go.
Create a YouTube channel to share videos of your work.
We know you don’t have time to sit at your computer all day updating social media – we’ll provide mobile apps to add to your smartphone , making it easy to keep in touch on the go.
We’ll add your favorite industry websites and blogs to Google Reader to deliver all the latest industry news to you in one convenient application.
Keep track of visits to your website – we will hook up Google Analytics to easily monitor website traffic and examine the effects of your digital marketing efforts.
Strategy
The biggest social networking mistake a company can make is using Facebook and Twitter as relentless self-promotion tools without personally interacting with customers – the key to digital marketing success is regularly posting relevant, interesting content, engaging in conversation with clients and competitors and responding to consumer needs. After we create your Facebook and Twitter accounts, we will devise a custom digital strategy for your company to reach out to its target audience. And while there’s no magic solution to automatically garner a large fanbase for your social media outlets, we’ll implement a few simple steps to help get the word out:
- Adding “Like Us on Facebook” and “Follow Us on Twitter” buttons to your company website
- Following fellow industry insiders on Twitter
- Facebook: Updating once or twice a day with statuses, photos, videos, and other multimedia, designing a custom “Welcome” page
- Twitter: Updating five or six times a day with short statuses, “Live-Tweeting” company events
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