Visibility: Around 100 million people a day use Google to search for information and services – increase your rank in Google results by establishing an online presence and optimizing your website and social media profiles for common legal keywords.

Authority: Showcase your expertise in your practice areas through regularly updating your blog, Facebook , Twitter and Google+ accounts. If you don’t like writing, have another staff member write entries based on your notes. Another great option is to film a few short videos talking about a particular topic and uploading them to your YouTube channel. By establishing yourself as an authority in your area of expertise, you’ll gain respect in your field and people are more likely to think of you when in need of legal services.

Knowledge: By following other legal blogs and professionals on social media, you’ll keep abreast of the latest trends and developments in your field.

Professional Networking: LinkedIn is a great professional recruiting tool – create a profile, join groups and participate in discussions to connect with other legal professionals and scope out fresh talent.

Community: By reaching out to potential clients through the familiar medium of social networks, you build rapport and ultimately relationships of trust – people are more likely to turn to someone they trust for legal advice.

Streetcar Media will help you set up and maintain a strong social media strategy for you and your firm – for weekly tips and information from our blog, subscribe to our RSS feed!